Short code SMS has been in existence for almost a decade. However, it is only now that business owners across the world are waking up to their true potential. you can make use of these short codes for a wide variety of purposes. These include letting customers opt-in to receive your messages, gain access to discount codes, and a great many others.
Short Code SMS Makes Compliance a Breeze
One of the major advantages of using a SMS short code system is that it automatically ensures compliance. This is a major issue that all too few business owners ever stop to fully consider. It’s actually highly unethical to send text messages to people without their prior compliance. As a result, many business owners get in trouble before they even know what’s happening.
Much of the problem comes from the fact that you may well be running your operation solo. Even if you hire an employee or two, the size of the workload may tempt you to cut corners. Compliance is the last place you should even consider such a move. The time you save in the present may soon be paid for via heavy fines and penalties.
An automated SMS system will send out an initial text that specifically requests your customers to opt-in to receive your messages. It does this via a short code that they can respond to. Once they have done so, the first major obstacle to sending future messages will be leapt. From there, it’s a smooth ride to your first sale.
Your Customers Are Kept Up to Date
SMS messaging can keep close tabs on your level of engagement with your customers. This begins the very instant that they opt in to receive regular updates via text. Once they do so, you can begin to engage with them on an active basis. You can begin by sending them an introductory message.
The first thing you will want to do is thank them for opting in. You can offer them a preliminary enticement to come to your site. For example, you can provide them with a complimentary discount code on a new promotion. This offer will give them a valid reason to further explore what you have to offer.
You can also use SMS text to keep customers up to date on all of your new products and services. This can range from new arrivals to closeout specials. You can also use texts to inform them about special events, such as quizzes, polls, and live streams. These texts can create and hold customer engagement by always offering something new to check out.
SMS texting can further encourage engagement by providing customers with an additional short code. They can use this code to respond to your message by requesting more information. This a convenient and inexpensive way to showcase your goods and services. There is also the fact that when they send back a short code, they signal their interest.
Short codes are thus an invaluable source of fresh and very reliable engagement metrics. They can be a source of info that you can absorb and act on immediately. This data will be available within minutes for you to begin processing. Armed with this vital info, you can begin to plan a new campaign that will be even more effective.
SMS Can Provide Live Customer Support
You will also have the option to run your online support through an SMS system. Most of the questions that are most commonly asked are simple enough to respond to with a quick automated message. Doing so will streamline communications with your customers.
The key is to link up each of your separate short codes to the desired informational response. Once you have done so, you can then set up the required support network for your business. It can then run automatically with a degree of efficiency no human worker can match.
The result is a system that handles customer care with quick and efficient responses. If required, it can refer a customer to a live operator that can answer more detailed questions. Meanwhile, you are free to pursue other tasks that demand your attention.